Privacy Policy

1. Data Controller Information

BestBets UK Ltd is the data controller responsible for your personal information. We are committed to protecting your privacy and ensuring compliance with all applicable data protection laws, including the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018.

Company Details:

• Company Name: BestBets UK Ltd
• Registration Number: [Company Registration Number]
• Registered Address: [Company Address], United Kingdom
• Email: privacy@bestbets-uk.com
• Data Protection Officer: dpo@bestbets-uk.com

2. Information We Collect

We collect various types of information to provide and improve our services. The information we collect falls into the following categories:

3. How We Use Your Information

We use your personal information for the following purposes:

Service Provision and Website Operation

• Providing access to our casino comparison and review services
• Personalizing your browsing experience and content recommendations
• Maintaining and improving website functionality and performance
• Ensuring website security and preventing fraud

Communication and Marketing

• Sending newsletters and promotional communications (with your consent)
• Providing customer support and responding to inquiries
• Notifying you about changes to our services or policies
• Conducting surveys and gathering feedback

Analytics and Business Intelligence

• Analyzing website usage patterns and user behavior
• Measuring the effectiveness of our content and marketing campaigns
• Conducting research to improve our services
• Generating statistics and insights about our audience

Legal and Compliance

• Complying with legal obligations and regulatory requirements
• Protecting our rights and interests
• Responding to legal requests and law enforcement
• Enforcing our terms of service and policies

4. Legal Basis for Processing

Under GDPR and UK data protection law, we process your personal information based on the following legal grounds:

Legitimate Interests

We process most of your information based on our legitimate interests in:

• Operating and improving our website and services
• Providing relevant casino information and comparisons
• Analyzing website performance and user engagement
• Preventing fraud and ensuring website security
• Supporting our business operations and affiliate partnerships

Consent

We process certain information based on your explicit consent, including:

• Email marketing and newsletter subscriptions
• Optional cookies and tracking technologies
• Social media integrations

Legal Obligation

We may process your information to comply with legal requirements, such as:

• Responding to lawful requests from authorities
• Complying with tax and accounting obligations
• Meeting regulatory requirements in the gambling industry

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:

Service Providers and Partners

• Analytics Providers: Google Analytics, Hotjar, and similar services for website analysis
• Email Service Providers: For newsletter delivery and email marketing
• Hosting and Infrastructure: Cloud hosting providers and content delivery networks
• Affiliate Networks: For tracking referrals to casino partners (anonymized data only)

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes, court orders, or government requests
• Protect our rights, property, or safety
• Investigate potential fraud or security incidents
• Enforce our terms of service or policies

Business Transfers

In the event of a merger, acquisition, or sale of our business, your information may be transferred to the new entity, subject to the same privacy protections.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy and comply with legal obligations:

• Contact Information: Retained for 3 years after last contact or until you unsubscribe
• Website Analytics Data: Retained for 26 months (Google Analytics default)
• Server Logs: Retained for 12 months for security and troubleshooting purposes
• Customer Support Records: Retained for 5 years for reference and quality assurance
• Marketing Preferences: Retained until you withdraw consent or request deletion

After the retention period expires, we securely delete or anonymize your personal information. Some information may be retained longer if required by law or for legitimate business purposes.

7. Your Privacy Rights

Under GDPR and UK data protection law, you have the following rights regarding your personal information:

To exercise any of these rights, please contact us at privacy@bestbets-uk.com. We will respond to your request within one month and may require additional information to verify your identity.

Withdrawing Consent

Where we process your information based on consent, you can withdraw your consent at any time by:

• Unsubscribing from marketing emails using the unsubscribe link
• Adjusting your cookie preferences in our cookie banner
• Contacting us directly at privacy@bestbets-uk.com

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and analyze website performance. Our Cookie Policy provides detailed information about:

Types of Cookies We Use

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Used to understand how visitors interact with our website
• Marketing Cookies: Used to track visitors across websites for advertising purposes
• Preference Cookies: Remember your settings and preferences

Third-Party Cookies

We use third-party services that may set cookies on your device:

• Google Analytics: For website analytics and performance measurement
• Affiliate Tracking: To track referrals to casino partners
• Social Media: If you interact with social media features

Managing Cookies

You can control cookies through:

• Our cookie consent banner when you first visit the website
• Your browser settings to block or delete cookies
• Third-party opt-out tools for advertising cookies

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:

Technical Safeguards

• Encryption: SSL/TLS encryption for data transmission
• Secure Hosting: Data stored on secure, monitored servers
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Updates: Software and security patches applied promptly

Organizational Measures

• Staff Training: Regular privacy and security training for team members
• Data Minimization: We only collect information necessary for our services
• Incident Response: Procedures for handling potential data breaches
• Regular Audits: Periodic review of our privacy and security practices

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information using industry-standard practices.

10. International Data Transfers

We primarily process your personal information within the United Kingdom and European Economic Area (EEA). However, some of our service providers may be located outside these regions.

Safeguards for International Transfers

When we transfer personal information outside the UK/EEA, we ensure appropriate safeguards are in place:

• Adequacy Decisions: Transfers to countries with adequate data protection laws
• Standard Contractual Clauses: EU-approved contractual protections
• Binding Corporate Rules: For transfers within multinational companies
• Certification Schemes: Recognized privacy certification programs

Third-Party Services

Some third-party services we use may involve international transfers:

• Google Analytics: Data may be processed in the United States under appropriate safeguards
• Cloud Hosting: Data stored with reputable providers with adequate protections
• Email Services: Marketing emails processed by certified providers

11. Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18 years of age.

Age Verification and Protection

• Our website includes prominent age warnings (18+ only)
• We promote responsible gambling and age verification
• Casino partners are required to implement age verification measures
• We include links to resources about underage gambling prevention

If We Discover Child Information

If we become aware that we have collected personal information from a child under 18, we will:

• Delete the information as quickly as possible
• Not use the information for any purpose
• Not disclose the information to third parties
• Take steps to prevent future collection from that individual

If you believe we have collected information from a child under 18, please contact us immediately at privacy@bestbets-uk.com.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes through:

• Website Notice: Prominent notification on our homepage
• Email Notification: Direct communication to registered users
• Updated Date: Revision of the "Last Updated" date at the top of this policy

Your Continued Use

Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the changes, please discontinue using our services and contact us to discuss your options.

Version History

Previous versions of this Privacy Policy are available upon request. Contact us at privacy@bestbets-uk.com if you need access to earlier versions.

13. Contact Information

Regulatory Authorities

You have the right to lodge a complaint with data protection authorities if you believe we have not handled your personal information appropriately:

• UK: Information Commissioner's Office (ICO) - ico.org.uk
• EU: Your local data protection authority in EU member states

However, we encourage you to contact us first so we can address your concerns directly.